Batter Up is a blog, a social experiment, and a movement to encourage people to slow down, make homemade food, and share it with family, friends, colleagues, and yes, even strangers. Starting on July 1, 2013, I committed to baking a cake every week for a year. Then, I then deliver those cakes to unsuspecting people who are doing something cake-worthy. The identities of the deserving cake recipients are a secret until the moment of delivery and I encourage people to chime in on Facebook and my blog to nominate people who deserve a cake. In doing so, we all get to learn a little more about our neighbors and who’s doing what in our community.

Why am I doing this you ask? Well, the short answer is, why not? This idea began when I reached out to a designer that I greatly respect and admire to offer up a pretty ridiculous trade. (And it actually worked—thanks Jessica Hische for the amazing artwork!) However, that little seed of an idea did what any idea would do in the brain of a designer who never stops thinking—it grew and grew into what you see today.

I realize that many of the people reading this are not native to Richmond and, while my deliveries will be mostly local, I’m hoping that the impact of my message will have more far-reaching effects. We live in a fast-paced, fast-food, fast-lane society and we often forget to slow down and enjoy the people around us. My hope is to bring attention to our need as a society to connect with people on a personal, face-to-face level.

Who am I? I am Ryn Bruce, a designer living in Richmond, VA. I own a small graphic design shop (colorynstudio.com), I’m the Art Director for Grid magazine, and I’m an adjunct professor at Virginia Commonwealth University. I’m also the mom to a crazy and hysterical twelve year old labrador retriever name Dymer Belle.

Thank you so much for visiting my site and I hope you will come back often to read about my journey. I’m so excited about all of the people I’ll meet and stories I’ll hear and share over the next year. It’s gonna be a wild ride. I just hope I don’t burn the cake!

UPDATE: My year with Batter Up has officially ended. I did it! 52 Cakes + 52 Recipients! However the baking doesn’t stop here. I had no idea that this experiment would be so popular and since people seem to love it so much, I’m going to keep it going. I may not do a delivery every week, but the project will continue. Keep the nominations rolling in!